Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by Erick Solis
The holiday 2014 edition of the Mobile Engagement Trend Report is finally here! This report offers insights on consumer shopping behavior while highlighting significant activity in high-tech and retail. We gathered data from the holiday season that vividly depicts the yearly growth of holiday mobile engagement. Consumers worldwide accessed bargains, product reviews, and other valuable information at record rates by scanning QR Codes, UPC, or engaging with other personalized offers. Key…
by Chatay Sayin
It finally happened. The tipping point for Internet usage shifted from desktop to mobile in 2014 for the first time in US history. More than half of Internet traffic for giants like Facebook, Google, ESPN and many more came from mobile devices. This trend is bound to continue with the adaptation and accessibility of mobile devices. With the average consumer’s attention shifting from desktop to mobile, advertisers have to recalibrate their marketing strategies to not just include a mobile…
by Ted
According to break-out sessions, expo booth displays, and conversations happening in all corners, the issues that are resonating with retailers and brands in 2015 are how to address omni-channel challenges and ways to use data and tools more effectively to engage mobile consumers. Numbers Tell the Story Statistics shared during several of the breakout sessions focused specifically on the importance of mobility and personalized engagement: 50% upsurge in mobile shopping during the 2014 holiday…
by maryann
With the ScanLife app, an engagement is no accident. Engagement is action. It’s when a customer makes a move, such as choosing a product, asking a question, launching an app or retrieving a coupon. With ScanLife, engagements are unique, because they’re based on purpose-driven, two-way conversations. Millions of consumers use the ScanLife app to match them with the products and services that interest them most. They don’t stumble upon an offer or accidentally click a banner ad while…
by david
Our staff has been pouring over a deluge of deals being offered by retailers this holiday season, and we normally only publish the best to our Inbox in the ScanLife app. As a special Black Friday gift, here is list of the highlights, and don't forget that we're constantly placing new ones right in the app every week! Most of these end on November 29th - so don't wait! Target - Great Black Friday deals - $100 gift cards with the purchase of an iPad3 Best Buy Doorbusters -…
by Alex from London
When I was a kid of single-digit age, things seemed easier: you had at best a dozen types of cereals in your local supermarket, instead of the 50+ brands you typically find nowadays. Bathroom gels, shower gels, shower creams, etc. hadn't yet taken the world over by storm. You just had soap. (To this day my girlfriend doubles up as a consultant to help me wade through the maze-I’d be lost without her and usually avoid buying this stuff in her absence.) Whilst I wouldn't want to go…
by maryann
Smartphones and mobile ad spending have exploded in recent years, which creates the perfect opportunity for mobile engagement.
by Alex from London
What if you could maintain a conversation with those same consumers and remain top of mind when they’re ready to convert? That’s where ScanLife mTargeting and retargeting comes into play.
by Ben B.
To celebrate the fifth annual Social Media Day, we've handpicked our favorite content posted yesterday about it.
by Ben B.
Mobile engagement makes it easier for consumers to enjoy the things they love without sacrificing a minute of fun in the sun. Here's six reasons why.
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
