Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by david
The code above uses ScanLife smart code technology to deliver a lottery based experience. Scan to win and share with your friends!
by david
QR Codes are no longer news. But linking a physical item to digital content, such as a video or social media link, with a QR Code is only half the story. The code above uses ScanLife smart code technology to deliver a lottery based experience. Scan and share with your friends!To maximize ROI of a mobile marketing campaign, businesses need to understand the whole customer journey from start to finish: where customers come from, how they interact with your content, and what happens next. To…
by Ben B.
At Scanbuy, we like to push boundaries, break moulds, go the extra mile… you get the gist. True to our philosophy, we are all about innovating how marketers and brands execute mobile campaigns and consumer engagement. ScanLife QR Codes are capable of an ever widening range of actions (mobile pages, video, call, SMS, tweet, e-mail, browser session, and much, much more). We’ve pioneered the development of dynamic QR Codes (i.e. QR Codes that deliver content based on language, time, OS and…
by Alex from London
So you’ve secured your marketing budget for 2013 and now want to connect with your customers via mobile. Since all research indicates that the majority of them have a smartphone, you know it’s the right move. Now “all” you need are original ideas. Fear not my friend, as you’ve come to the right place. What follows is a recap of some of the best and quirkiest mobile barcode campaigns, as well as tips and tricks to help maximize your results. Best 2012 QR Code campaigns For a review…
RCR Wireless – Video Interview with Jeff Mucci and Mike Wehrs, January 16, 2013
Mike Wehrs, CEO and President of Scanbuy, gives RCR Wireless News his reasons why 2013 is the year for real QR Code adoption.
View Juff Mucci's interview with Mike Wehr at RCR Wireless Live.
by Alex from London
Does your CMO or CEO still hesitate to make investments in a mobile optimized presence? You’re not the only one, as plenty of brands continue to resist it. To help make this decision easier for you, Google shared the results of 1,088 U.S. adult smartphone users surveyed in July 2012 by independent market research firms Sterling Research and SmithGeiger. In a nutshell… The situation today: Nearly 75% of users prefer a mobile-friendly site, but… 96% of consumers encountered sites that…
Retailing Today – Goodbye response generation, hello dialogue creation, January 7, 2013
With the continuing surge in the consumer adoption of smartphones, technologists are putting the ultimate engagement tool in the hands of billions of consumers across the world.
by david
As 2012 comes to a close, it’s always good to take a step back to reflect on the evolution of everything over the past year. 12 months are an eternity in the mobile space and 2012 has been particularly full of innovations and remarkable events. Here are some of the year’s highlights: SUMMER 2012 OLYMPICS –THE FIRST MOBILE GAMES EVER The London Olympics have been to Mobile Engagement what Woodstock has been to Rock ‘n Roll: the moment where Mobile Engagement officially joined the…
by Alex from London
In November 2012 Comscore announced that the US smartphone market had passed the 50% penetration threshold during Q3 2012. Moreover, over half of smartphone owners use their mobile browser and almost 40% of them use their phones to access a social networking site or blog. Europe is on a similar trajectory: on Dec 17th 2012, Comscore announced that France, Germany, Italy, Spain and the UK are now reporting a 55% smartphone penetration. The table below shows the breakdown per country. These…
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
