Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Collaboration Gives Consumers Access to Detailed Product Information and Advanced Marketing Services by Scanning Packaging Barcodes; Scanbuy CEO Mike Wehrs to Speak at GS1 Global Forum
by Ben B.
This week, in part two of our series, we take a look at the event's NFC experience and highlight another missed opportunity for mobile engagement.
by maryann
With our office headquartered just a few blocks away from Super Bowl Blvd, we went down to check out the commotion and take it all in. The event incorporated beacons, a progressive new mobile technology that has started making headlines as the next frontier for consumer engagement.
Isabel Castro, Global Project Manager for Scanbuy, has been named Vice Chairman of the Board of Directors for the Mobile Marketing Association (MMA) Spain.
Tech Podcast Network Live – Tech Podcast with Scanbuy CEO Mike Wehrs on Smartcode Technology, February 3, 2014
Michael Wehrs from Scanbuy stopped by the TPN CES live broadcast. Scanbuy is a mobile engagement company. They use QR codes, NFC, object recognition and more. They want to figure out what the product is they are scanning and what they are really looking for.
by Alex from London
Clients often ask me which mobile technologies work best for them, whether its QR, NFC, A/R etc., so I’ve put together a breakdown on the pros, cons and best uses for each.
AdExchanger – Scanbuy Looks To Revitalize QR Codes By Mining Data Points, January 28, 2014
Although analysts and industry insiders have predicted the death of the QR code in recent years, Mike Wehrs, CEO of mobile barcode company Scanbuy, hopes data aggregation will extend the usefulness of 2D barcodes.
by Mike Wehrs
The 2014 Consumer Electronics Show featured many new wearable technology devices, heralding the next evolutionary path for the tech industry. Scanbuy had the chance to see all these new devices during the show in Las Vegas earlier this month.
by maryann
With a simple QR Code, worn like a tiny merit badge, gives one stainless steel soldier a voice of its own—a fighting chance amid an army of competitors.
Adotas – 23 Thought Leaders Offer 51 Predictions For 2014, January 9, 2014
"A key objective for all advertisers in 2014 will be delivering to their mobile equipped audience, real-time, contextually relevant advertising to consumers that shorten the conversion time to purchase and lock in the buying choice to their product." - Mike Wehrs, CEO and President of Scanbuy.
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
