Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by Erick Solis
The ScanLife 2016 Consumer Behavior & Preferences Infographic has arrived! We surveyed more than 19K ScanLife mobile app users to learn more about their mobile shopping behaviors. Our findings reveal valuable data that can be used by marketers and brand managers to better understand consumers and develop winning mobile strategies. Over 19K people responded to the survey which was administered in October of 2015 for a 30 day period. Some of the key takeaways include: A great majority…
Scanbuy's Consumer Behavior Survey Highlights Increased Influence Of Mobile Devices On In-Store Shopping
The American Genius – Rite Aid Becomes Largest Beacon Installer To Date, January 23, 2016
Rite Aid has recently become the largest beacon installer to date; a pretty impressive feat given the record was previously held by Macy’s. Rite Aid partnered with inMarket, a mobile shopper marketing firm, which also manufacturers their own securitized Bluetooth beacons for iOS and Android to assist in their beacon launch.
Legal Newsline – GMA: ‘More Than 30 Leading U.S. Companies’ Already Committed To New SmartLabel™ Initiative, January 19, 2016
The Grocery Manufacturers Association (GMA) has announced new technology that will provide consumers with a tool aimed at helping them make well-informed decisions about products and help manufacturers disclose product information directly to consumers.
Structural Graphics – Death of QR Codes Is Greatly Exaggerated, January 13, 2016
If you’ve “moved on” from QR Codes, you’re abandoning a critical tool for building your business. Let’s look at three facts about QR Codes that every marketer should know.
by Erick Solis
Save, Share, and Win with ScanLife- Extended We're happy to report that the Save, Share, and Win giveaway has been extended through February 2016! How to Enter: 1) Download the latest version of ScanLife or AT&T Code Scanner. 2) While shopping, scan product barcodes with the app to find low prices and save on your purchases. See "How to Save" below for ideas. 3) Share your savings story with us through Facebook or Instagram. Facebook- Like our ScanLife page and…
by Erick Solis
We've released our latest Mobile Trend Report analyzing engagements that took place in Q3 of 2015. Through 23 million mobile consumer engagements, we were able to deliver insights on who was shopping, what they were shopping for, and where they were shopping. Consumers proved to be increasingly interested in accessing information from mobile devices as we hit a record 5 engagements per user. Engagements were the highest in the United States, followed by Spain, France, Mexico, and…
Report shows 23 Million Mobile Engagements, with An Average All time High of 5 Engagements Per User
by Erick Solis
Save, Share, and Win with ScanLife How to Enter: 1) Download the latest version of ScanLife or AT&T Code Scanner. 2) While shopping, scan product barcodes with the app to find low prices and save on your purchases. See "How to Save" below for ideas. 3) Share your savings story with us through Facebook or Instagram. Facebook- Like our ScanLife page and share how much you saved on our wall along with a picture of the product. Instagram- Follow @scanlife_mobile, tag us in…
Food Business News – G.M.A.’s SmartLabel Initiative Seeks To Enhance Transparency, December 3, 2015
The Grocery Manufacturers Association unveiled its SmartLabel platform on Dec. 2 that will provide consumers with access to information about what is in the products they buy. The platform will include web sites, apps, QR codes and other elements to make product research easier for consumers.
Kezzler Expands Industry Leadership with Acquisition of Scanbuy
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
