Scanbuy Official Blog: 2014/02

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

QR Codes: The Future’s So Bright, We Gotta Wear Shades

by maryann

The fact of the matter is, consumers every day, everywhere throughout the world are using QR Codes and other mobile triggers such as Microsoft Tag and NFC in numbers never seen previously.

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Avoid “Blind Date Marketing” with ScanLife

by maryann

Mobile engagement marketing provides you with data from every scan, so you can connect with customers, speak their language, and exceed their expectations. Here’s how easy it is to turn those hard-to-get prospects into steady dates that become customers for life.

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Scanbuy Partners with GS1 Spain and GS1 Hungary to Offer Mobile Engagement Platform to Brands

Yahoo! FinanceScanbuy Partners with GS1 Spain and GS1 Hungary to Offer Mobile Engagement Platform to Brands, February 18, 2014
Scanbuy, Inc. today announced a partnership with GS1 Spain and GS1 Hungary to provide brands a mobile engagement platform that creates opportunities for real-world, real-time interaction with consumers via their mobile phones.

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Scanbuy Partners with GS1 Spain and GS1 Hungary to Offer Mobile Engagement Platform to Brands

Virtual-Strategy MagazineScanbuy Partners with GS1 Spain and GS1 Hungary to Offer Mobile Engagement Platform to Brands, February 18, 2014
Scanbuy, Inc. today announced a partnership with GS1 Spain and GS1 Hungary to provide brands a mobile engagement platform that creates opportunities for real-world, real-time interaction with consumers via their mobile phones.

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Scanbuy Partners with GS1 Spain and GS1 Hungary to Offer Mobile Engagement Platform to Brands

Collaboration Gives Consumers Access to Detailed Product Information and Advanced Marketing Services by Scanning Packaging Barcodes; Scanbuy CEO Mike Wehrs to Speak at GS1 Global Forum

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Mobile Engagement at Super Bowl Blvd: Part II - NFC and Missed Opportunities

by Ben B.

This week, in part two of our series, we take a look at the event's NFC experience and highlight another missed opportunity for mobile engagement.

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Mobile Engagement at Super Bowl Blvd: Part I - Beacons

by maryann

With our office headquartered just a few blocks away from Super Bowl Blvd, we went down to check out the commotion and take it all in. The event incorporated beacons, a progressive new mobile technology that has started making headlines as the next frontier for consumer engagement.

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Scanbuy’s Isabel Castro Elected by Mobile Marketing Association (MMA) Spain as Vice Chairman

Isabel Castro, Global Project Manager for Scanbuy, has been named Vice Chairman of the Board of Directors for the Mobile Marketing Association (MMA) Spain.

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Tech Podcast with Scanbuy CEO Mike Wehrs on Smartcode Technology

Tech Podcast Network LiveTech Podcast with Scanbuy CEO Mike Wehrs on Smartcode Technology, February 3, 2014
Michael Wehrs from Scanbuy stopped by the TPN CES live broadcast. Scanbuy is a mobile engagement company. They use QR codes, NFC, object recognition and more. They want to figure out what the product is they are scanning and what they are really looking for.

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