Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by Erick Solis
We've released our latest Mobile Trend Report analyzing engagements that took place in Q3 of 2015. Through 23 million mobile consumer engagements, we were able to deliver insights on who was shopping, what they were shopping for, and where they were shopping. Consumers proved to be increasingly interested in accessing information from mobile devices as we hit a record 5 engagements per user. Engagements were the highest in the United States, followed by Spain, France, Mexico, and…
Report shows 23 Million Mobile Engagements, with An Average All time High of 5 Engagements Per User
by Erick Solis
Save, Share, and Win with ScanLife How to Enter: 1) Download the latest version of ScanLife or AT&T Code Scanner. 2) While shopping, scan product barcodes with the app to find low prices and save on your purchases. See "How to Save" below for ideas. 3) Share your savings story with us through Facebook or Instagram. Facebook- Like our ScanLife page and share how much you saved on our wall along with a picture of the product. Instagram- Follow @scanlife_mobile, tag us in…
Food Business News – G.M.A.’s SmartLabel Initiative Seeks To Enhance Transparency, December 3, 2015
The Grocery Manufacturers Association unveiled its SmartLabel platform on Dec. 2 that will provide consumers with access to information about what is in the products they buy. The platform will include web sites, apps, QR codes and other elements to make product research easier for consumers.
The Hill – Grocers Launch GMO Labeling Initiative, December 2, 2015
GMA said more than 30 companies have already agreed to participate in the SmartLabel initiative, which will allow consumers to find detailed product information by scanning a QR code on a food package, using a web search such as Google, Yahoo or Bing, or visiting the company’s website.
Food Processing – Grocery Manufacturers Reveal SmartLabel QR Code, December 2, 2015
The Grocery Manufacturers Assn. (GMA) today (Dec. 2) unveiled SmartLabel, a QR code that can give consumers detailed information about the grocery store products they buy … including, presumably, the presence of genetically modified organisms (GMOs).
Food Navigator USA – 80% Of Packaged Groceries Will Feature SmartLabel Within Five Years, Predicts GMA, December 2, 2015
Within five years, four out of five food, beverage, pet care, personal care and household products will feature a SmartLabel – a QR code shoppers can scan with their phones instore, or access later via a tablet or desktop computer – the Grocery Manufacturers Association (GMA) has predicted
FoodDIVE – GMA SmartLabel Initiative Estimated To Reach 30,000 Products By Late 2017, December 2, 2015
The intiative extends beyond food and beverage products, including pet care, personal care, and household items. It's estimated that more than 80% of these products will have SmartLabel within five years.
Fortune – Food Giants Announce New Labeling Initiative, December 2, 2015
Some of the largest food manufacturers and grocers announced today an initiative to provide consumers with “instantaneous access” to detailed information on thousands of products through their smart phones.