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Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

The Best QR Code Campaigns of 2013—So Far!

by Ben B.

Last year, we were treated to a number of exciting and innovative QR Code campaigns, from Coca Cola and Budweiser to Proctor & Gamble and Axe. Now that we’re nearing the halfway mark for 2013, let’s take a look at this year’s brightest and best QR Code campaigns. They’re sure to inspire some out-of-the-box ideas for the remainder of 2013!

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Lessons from 2012 QR Code Campaigns

by Alex from London

So you’ve secured your marketing budget for 2013 and now want to connect with your customers via mobile. Since all research indicates that the majority of them have a smartphone, you know it’s the right move. Now “all” you need are original ideas. Fear not my friend, as you’ve come to the right place. What follows is a recap of some of the best and quirkiest mobile barcode campaigns, as well as tips and tricks to help maximize your results. Best 2012 QR Code campaigns For a review…

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Why A Mobile Optimized Presence Is Not An Option

by Alex from London

Does your CMO or CEO still hesitate to make investments in a mobile optimized presence? You’re not the only one, as plenty of brands continue to resist it. To help make this decision easier for you, Google shared the results of 1,088 U.S. adult smartphone users surveyed in July 2012 by independent market research firms Sterling Research and SmithGeiger. In a nutshell… The situation today: Nearly 75% of users prefer a mobile-friendly site, but… 96% of consumers encountered sites that…

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2012 Mobile Engagement & QR Codes Highlights

by david

As 2012 comes to a close, it’s always good to take a step back to reflect on the evolution of everything over the past year. 12 months are an eternity in the mobile space and 2012 has been particularly full of innovations and remarkable events. Here are some of the year’s highlights: SUMMER 2012 OLYMPICS –THE FIRST MOBILE GAMES EVER The London Olympics have been to Mobile Engagement what Woodstock has been to Rock ‘n Roll: the moment where Mobile Engagement officially joined the…

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How Mobile is Transforming Retail

by Ben B.

As smartphone adoption skyrockets, so do the studies documenting its impact on shopper behavior. Among the latest additions is research by Deloitte which shows that “smartphones currently influence 5.1% of annual retail store sales, translating to $159 billion in forecasted sales for 2012 […] This total is expected to grow to 19%, or $689 billion in brick-and-mortar transactions by 2016. […] Consumers who use a mobile phone while they are shopping are 14% more likely to make an in-store…

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Travels to the Olympics: QR Codes to the Rescue

by Alex from London

To keep you covered on all things mobile and QR Code related, we have our dashing British correspondent blogging right from the epicenter of the Olympic Games.

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Olympic Spirit Rises with More QR Codes

by Alex from London

T-Minus 1 Day until the start of the Olympic Mobile Games... To keep you covered on all things mobile and QR Code related, we'll have our dashing British correspondent blogging right from the epicenter of the Olympic Games.

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Take a Bite out of Taco Bell’s Latest QR Code Campaign

by david

After great success with their Doritos Los Tacos and MTV VMA campaigns, Taco Bell has continued its tradition of innovative QR Code implementation with the launch of their new Cantina Bell Menu. The quick serve giant has deployed ScanLife powered QR Codes as part of a print campaign that's running across major publications like People and US Weekly.

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The Best QR Code Campaigns of Q2 2012

by david

The start of a new quarter is always a good time to take a step back and reflect on the latest developments in the industry. Today is no exception, as we've hand-picked the best and most innovative QR Code campaigns from the 2nd Quarter, 2012.

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QR codes for London commuters

by david

For those of us who live in London, and have the dubious pleasure of using public transport daily, QR codes are becoming part of the landscape. We see them in the daily newspapers, on billboards, advertisements, etc. To the surprise of many, including your humble correspondent, marketers seem undeterred by the complete lack of wi-fi or 3G network in the underground. This led us here at Scanbuy to wonder, and assess, how successful these QR codes could be. Over the last 12 months, we’ve…

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