General

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Deliver more than just mobile.  Make it personal & relevant.

by maryann

Delivering the right information at the right time makes all the difference when it comes to creating meaningful customer connections that drive business results.

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Mobile Engagement Bring Signs to Life

by maryann

Looking for a better way to deliver your message to interested consumers? With QR Codes and other mobile triggers, you can introduce new products, encourage app downloads and increase web traffic without interrupting their day.

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What Do Consumers Love Scanning? It’s All Here in Our Latest Trend Report

by Ben B.

Every quarter, we release Trend Reports revealing the who, what and why of mobile scanning. The reports offer vital insights into barcode scanning behavior and display the type of value consumers get from it.

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Designer QR Codes Take Your Brand to New Heights

by maryann

Custom branded QR Codes deliver relevant messages that reinforce your brand, and can look pretty cool, too.

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Give QR Codes the Old College Try

by Rachel E.

Universities would benefit from a better integration of smartphones on campus. And QR Codes are the intelligent way to make this happen.

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Mobile Engagement: It’s Like Giving Your Customers a Personal Shopper

by maryann

Barcodes let products and marketing tools speak for themselves, while ensuring that your information is communicated in a clear, consistent way—every time.

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Insights into Mobile Scanning during the Holiday Season

by Ben B.

With the holiday season behind us, we’ve captured the most essential stats and compelling data in our Mobile Barcode Trend Report: Holiday Shopping Edition for 2013. This edition highlights growth in scanning behavior, new demographic insights, and the latest consumer preferences.

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2012 Mobile Engagement & QR Codes Highlights

by david

As 2012 comes to a close, it’s always good to take a step back to reflect on the evolution of everything over the past year. 12 months are an eternity in the mobile space and 2012 has been particularly full of innovations and remarkable events. Here are some of the year’s highlights: SUMMER 2012 OLYMPICS –THE FIRST MOBILE GAMES EVER The London Olympics have been to Mobile Engagement what Woodstock has been to Rock ‘n Roll: the moment where Mobile Engagement officially joined the…

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ZDNet Interviews ScanLife on QR Code Security

by david

ZDNet has just posted an exclusive podcast interview with ScanLife CEO and President Mike Wehrs.

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The QR Beauty and Brains

by david

QR Codes are great for many reasons when executed well, but let's face it, they are not the prettiest things in the world.  To many, they look like a game of Space Invaders or some kind of bizarre maze. So here at ScanLife, we carried out a survey to find out more on the topic. Of the 213 respondents that had scanned a QR code, 47% said that they would be more likely to scan a colored QR code, 43% felt it wouldn’t make any difference, and only 10% would rather stick to the classic…

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