Retail

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Millennials Demand Transparency - Connect with QR Codes

by Annie M

Millennials spend $600 billion each year in the US alone. This number is expected to reach $1.4 trillion by the year 2020 and will account for nearly 30 percent of total retail sales. These spending habits should classify millennials as a target demographic for retail marketers. Growing up in the digital age, millennials are accustomed to having a wealth of knowledge at their fingertips. As a result, they demand much more from the brands they support. While 46% of consumers admit to using…

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It’s Back! Save 2% on USPS Direct Mail Using Mobile Technology

by Nick Ponesse

The USPS has yet again launched a promotion to demonstrate that direct mail is still a relevant part of the marketing mix. The 2017 Mobile Shopping promotion was designed to encourage customers to adapt and invest in mobile technology and combine it with direct mail. Using the ScanLife Mobile Engagement Platform, Scanbuy has helped companies like Carter’s integrate QR Codes into their direct mail materials to promote mobile shopping.  ScanLife QR Codes were printed on direct mail flyers…

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Using ScanLife To Save Money On Black Friday, Holiday Shopping, And Beyond

by Erick Solis

Ever look at a product and instantly feel that you can get a better deal on it somewhere else? Well, chances are you’re probably right. To save you the hassle of driving to local stores or aimlessly searching the web for the lowest prices, we’ve built the ScanLife mobile app. ScanLife is a shopping companion that will let you quickly find the best prices this Black Friday and holiday shopping season. With a simple scan of a product barcode, you’ll unlock low prices available to you…

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ScanLife 30 Day Contest 2016: How to Play

by Erick Solis

ScanLife 30 Day Contest – How to Play: 1) Download or update to the latest version of ScanLife or Code Scanner. 2) Open the app. 3) Click on the inbox icon. 4) Click on the contest banner “We’re Giving Away $50 A Day For 30 Days” and answer the question of the day. 5) Submit your email so that we can notify you if you are the daily winner. Not a winner today? Come back to your inbox tomorrow! We’re giving away $50 gift cards every day for the next 30 days.…

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Direct Mail is Still Relevant in a Mobile World

by Kasey

As mobile technology continues to evolve and influence marketing strategies, the United States Postal Service (USPS) has launched a campaign to demonstrate how direct mail can continue to be a relevant part of the marketing mix. The 2016 Mobile Shopping Promotion encourages customers to adopt and invest in technologies that enhance consumer engagement with mail. Through the use of mobile technology, USPS customers can create a convenient way for consumers to shop from their mobile devices.…

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Four Keys to a Successful SmartLabel™ Implementation

by Erick Solis

SmartLabel™ was intelligently crafted to respond to consumer’s soaring demand for product transparency. Led by the Grocery Manufacturers Association and Food Marketing Institute, SmartLabel™ is an initiative that has already won the support of some of the world’s largest grocery groups including Hershey’s, General Mills, and many others. SmartLabel™ enabled products are quickly flooding supermarket shelves, with more than 30,000 products expected to be available by 2017. A…

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ScanLife mPackaging for SmartLabel™ Helps Brands Deliver the Transparency Consumers Deserve

by maryann

Imagine putting on a blindfold as soon as you head into the grocery store to do some shopping. In essence, consumers have been doing that for years, blindly putting products into their shopping carts with limited availability to significant details such as nutritional values, allergens, precautions and usage guidelines. Today, with smartphones in hand and a world of knowledge at their fingertips, consumers are demanding more. ScanLife mPackaging for SmartLabel™ makes it easy for brands to…

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ScanLife Q3 Mobile Trend Report

by Erick Solis

We've released our latest Mobile Trend Report analyzing engagements that took place in Q3 of 2015. Through 23 million mobile consumer engagements, we were able to deliver insights on who was shopping, what they were shopping for, and where they were shopping. Consumers proved to be increasingly interested in accessing information from mobile devices as we hit a record 5 engagements per user. Engagements were the highest in the United States, followed by Spain, France, Mexico, and…

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Save, Share, and Win with ScanLife

by Erick Solis

Save, Share, and Win with ScanLife How to Enter: 1) Download the latest version of ScanLife or AT&T Code Scanner. 2) While shopping, scan product barcodes with the app to find low prices and save on your purchases. See "How to Save" below for ideas. 3) Share your savings story with us through Facebook or Instagram. Facebook- Like our ScanLife page and share how much you saved on our wall along with a picture of the product. Instagram- Follow @scanlife_mobile, tag us in…

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Don’t Let Your Mobile Marketing Campaigns Scare Consumers Away:  The Do’s & Don’ts of Mobile Marketing

by Irene George

The holiday season is quickly approaching and Halloween is the start of it! “49% of marketers plan to launch their Christmas campaigns before Halloween,” according to HubSpot Marketing. In addition, “3 out of 5 retailers dedicate 20% of their total marketing budgets to online marketing just for the holidays.” These are some powerful stats! Mobile marketing has never been a more important element to growing brand awareness and keeping consumers engaged—especially with the…

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