Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by david
To help celebrate our recent investment from Motorola Ventures we're giving away one of their hottest new phones. The DROID is worth $599 - or thousands of hours of enjoyment! All you need to do is open the ScanLife app, and scan this lotto code. You will find out if you've one instantly! You can read more here...
by david
Anyone who's not sure whether people want to convert their camera phone into a barcode scanner should take a look at this latest report from Mplayit, a smartphone app store specialist. They looked at the most downloaded apps from the top three app stores - Android Market, Apple App Store, and BlackBerry App World. There were a couple overall findings and one of the big ones is that people love their barcode scanners. On each OS, there was one popular app which scanned barcodes and…
by david
Three years ago, we had an app here called Scanbuy Shopper which scanned UPC codes from products to show comparison product information. The only problem was that the technology in camera phones was no where near read to read them, so we put it on the "shelf." Fast forward to 2009, enter the auto-focus camera!! Anyone who has purchased a new smartphone lately probably has seen that their camera now has auto-focus which allows you to take better, clearer pictures. That little…
by david
Here are a couple new examples of how brands are using ScanLife in Mexico (locally called Codigo Ideas). Telcel, the largest carrier in Mexico, launched the service there at the beginning of 2009, and they have since pre-loaded about 15 phones with the software - with many more to come. These examples show some simple ways that ScanLife can be used to engage the consumer, shorten navigation, and quickly deliver digital downloads. This is a flyer distributed by Dominos and the code links…
by david
The Danish Rail in Copenhagen has taken their use of ScanLife to the next level. Over the month of December, they will be placing EZcodes on posters, flyers, and newspaper ads which give people a chance to win a different prize each day. By scanning the code, the user simply enters their mobile number to find out if they have won a wide variety of prizes from a chocolate bar to a bike to a Mini Cooper loaner for a month! The campaign is being co-sponsored by a number of major brands like…
by david
by david
2D barcodes have been hot in Spain as both Telefonica and Vodafone are pre-loading the ScanLife app on new phones (locally known as BIDI). Below are a couple new campaigns using the service, one from Volksawgen and another from the Yellow Pages.
by david
Take a look at this new TV commercial from Claro Chile which is introducing their new 2D barcode service called Codigo Claro. As you will see, it very clearly shows how a simple 2D code (EZcode) can unlock a ton of great information and content - from anywhere... It is great to see a major mobile operator educting the public about 2D barcode technology. A lot more activity is developing in Chile, and codes will soon be used all over Santiago. More to come...
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
