Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by david
We’re thrilled to announce the release of ScanLife Rewards for Android (US only). This feature was made available in iPhone app a few months ago, but now Android users can get in on the action.
Scanbuy Introduces New Program that Rewards ScanLife App Users for Engaging with Products, Earning ‘Mobile Points’ Redeemable for Gift Cards
by Rachel E.
Universities would benefit from a better integration of smartphones on campus. And QR Codes are the intelligent way to make this happen.
Mobile Marketing Watch – QR Codes Finally Getting the Respect they Deserve, March 28, 2014
It can easily be argued that QR codes have gotten a bad reputation, but not because they couldn't be easily read and engaged using practically any smartphone but more because of what happened after they were scanned.
BusinessNewsDaily – 10 Mobile Marketing Solutions for Small Businesses, March 27, 2014
If you haven't tried mobile marketing, now is the time. Mobile marketing lets businesses get in front of customers on the devices they use the most: their smartphones and tablets. To help you get started, here are 10 mobile marketing solutions that are both accessible and affordable to small businesses.
by Ben B.
Trying to market to millions of consumers in a wide geography without knowing their behaviors can be like choosing your bracket winners based on the color of their uniforms or the appeal of their mascots.
RFID Insider – Play Ball: Tracking Sports Memorabilia With RFID, March 21, 2014
With sports personalities’ signatures drawing a considerable penny, it’s obvious that signed baseball and football trading cards, as well as the balls themselves, would want to be as protected as possible from theft.
SmartBrief – QR Codes come into their own with customized experiences, March 21, 2014
New technology is allowing marketers to take better advantage of QR codes, offering mobile users who scan them a more engaging experience that can include video and be customized to the user. "Someone used to be able to create a code, but it just linked to a website. Now it starts with what do you want to do, not what code do you want," said Mike Wehrs, CEO of Scanbuy, which has released a platform to improve the QR-code experience.
Adotas – Relaunched Platform Expands Possibilities of Mobile Consumer Engagement, March 20, 2014
Scanbuy announced an all new version of its ScanLife Mobile Engagement Platform to enable enhanced interactions between brands and consumers through QR Codes, Microsoft Tag, NFC, short URLs and other mobile triggers in their everyday surroundings, such as stores and restaurants, products, print advertising and more.
MediaPost – QR Codes: Moving Beyond the Scan, March 20, 2014
Scanbuy, an early QR code pioneer, today introduced a new platform that deals with refining that back-end process. The company hopes that consumers who scanned codes in the past will give it another try, now that the codes can lead to better experiences.
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
