Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by Ben B.
With the release of our latest ScanLife app, you can help the ScanLife community discover the very best by liking the items you scan. Plus, you save all of your favorites to your Facebook page for later. To get you all in the social holiday spirit, we bring to you the 'Like it to Win' Holiday Giveaway, a simple way to win big during the shopping season.
by david
New versions of the ScanLife QR & UPC Reader for Android and iOS gives our millions of users an additional layer of information that is provided by YOU - the ScanLife community - to help you find and share the very best content from the world of barcode scanning.
by david
We often get asked about the effectiveness of QR Code campaigns and one of the first questions is always about the number of scans it received. In a world of click obsession, we often forget about what a scan actually means and why it happened.
by Ben B.
We are thrilled to announce our latest innovation in QR Codes which uses language detection. This dynamic QR Code action detects the language setting of the user's device to deliver content that is unique to that language.
RetailTouchpoints.com – Last-Minute Changes Could Impact 2012 Holiday Retail Success, November 1, 2012
To help retailers better engage with consumers via their smartphone and tablets, retailers need to understand that they have consumers in their stores, and the primary device they are using to access more information is mobile, according to Mike Wehrs, CEO and President of ScanLife. “Consumers aren’t just researching prices, they are also looking up the manufacturer, different product functions as well as peer reviews. In general, consumers are looking for reasons to justify their purchase.”
by david
We wanted to send you a quick note regarding the impact of Sandy on ScanLife services. Our NY office and many of our employees are currently without power. However, all services including the processing of your QR Codes are all running smoothly, and we are happy to report there has been no down time throughout this event.
by Alex from London
Marketers have been slow to adjust and re-balance their media mix to reflect the increasingly mobile-centric world. In the next three years, investment in Mobile Advertisement will increase by 3.4% in Europe and 11.5% in North America year-on-year, barely enough to keep up with the exponential adoption of smartphones. In fact, marketers currently allocate less than 1% of their marketing budget to Mobile advertising, which is seven times less than the optimal level of investment. But there's more...
by david
QR Codes are a simple yet very effective way to engage your audience and measure the impact of your marketing assets and ROI. And with its explosive growth this past year, QR is showing no signs of slowing down. Despite its massive growth, we've come across a new stat that even surprised us! According to research by Nellymoser, QR Codes beat out direct mail in driving response. Readers of national magazines in the US scan QR codes, Microsoft Tags, digital watermarks and other mobile…
QR Codes on Millions of Cups Drive Awareness, Social Sharing and Consumer Voting for Cause Branding Initiative to Benefit DonorsChoose.org and Public School Classrooms Throughout U.S.
ScanLife Q4 Mobile Barcode Trend Report Signals Mass Consumer Adoption with the Addition of 3 Million New Users.
Kezzler Expands Industry Leadership with Acquisition of Scanbuy
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
