Educational

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Consumer Behavior and Preferences Infographic

by Erika P Vasquez

The ScanLife Consumer Behavior and Preferences Infographic has arrived! We surveyed more than 15K of ScanLife mobile app users to learn more about their mobile behavior and individual preferences.

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QR Codes Make a Difference in the Health Care Industry

by maryann

When it comes to health care, we all know that prevention, time and accuracy mean a lot.  The good news is that QR Codes and other mobile triggers can have a big impact in all three areas.  As the world’s largest mobile barcode processing company, Scanbuy is helping health care brands and providers use the technology in creative ways to deliver meaningful benefits.  A simple square of coded data can easily capture health records, list allergies, outline medication requirements or provide…

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How to Deliver Coupons in the Digital Age

by Erika P Vasquez

When was the last time you used your mobile device to make a shopping decision? According to a survey from CFI Group and shared by eMarketer, 41% of Internet users—or 67% of millennials—actively access mobile apps when they’re in the market for products and services. Don’t underestimate the power of this valuable new tool that has emerged on the shopping scene.  A small investment in time and resources can deliver big rewards when you upgrade your consumers’ mobile shopping…

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Six Reasons Why Mobile Engagement is the Hot Choice for Summer

by Ben B.

Mobile engagement makes it easier for consumers to enjoy the things they love without sacrificing a minute of fun in the sun. Here's six reasons why.

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Mobile Engagement Bring Signs to Life

by maryann

Looking for a better way to deliver your message to interested consumers? With QR Codes and other mobile triggers, you can introduce new products, encourage app downloads and increase web traffic without interrupting their day.

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Designer QR Codes Take Your Brand to New Heights

by maryann

Custom branded QR Codes deliver relevant messages that reinforce your brand, and can look pretty cool, too.

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Mobile Engagement: It’s Like Giving Your Customers a Personal Shopper

by maryann

Barcodes let products and marketing tools speak for themselves, while ensuring that your information is communicated in a clear, consistent way—every time.

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QR Codes: The Future’s So Bright, We Gotta Wear Shades

by maryann

The fact of the matter is, consumers every day, everywhere throughout the world are using QR Codes and other mobile triggers such as Microsoft Tag and NFC in numbers never seen previously.

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Avoid “Blind Date Marketing” with ScanLife

by maryann

Mobile engagement marketing provides you with data from every scan, so you can connect with customers, speak their language, and exceed their expectations. Here’s how easy it is to turn those hard-to-get prospects into steady dates that become customers for life.

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Mobile Engagement at Super Bowl Blvd: Part II - NFC and Missed Opportunities

by Ben B.

This week, in part two of our series, we take a look at the event's NFC experience and highlight another missed opportunity for mobile engagement.

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